Guinness Uganda is set to ignite the passion of football fans across the country with the launch of ‘Guinness Match Day’, a series of events that aim to bring the excitement of the English Premier League (EPL) closer to the local audience.
This exciting initiative comes on the heels of Guinness’ recent partnership with the EPL, where the iconic beer brand was named the official beer sponsor in a four-year agreement starting with the 2024/25 season.
The ‘Guinness Match Day’ series will officially kick off in Kampala this Saturday, August 17, at the Garden City rooftop from 2 p.m., aligning perfectly with the start of the new EPL season.
The event promises a day full of football, fun, and unforgettable moments, where fans will not only watch their favorite EPL teams in action but also engage in a variety of activities curated by Guinness.
Football enthusiasts attending the launch can look forward to expert match commentary and analysis from some of Uganda’s top football pundits, as well as participate in thrilling “predict and win” games with rewards like customized merchandise and more.
Elizabeth Mutamuliza, Brand Manager of Guinness Uganda, expressed the brand’s dedication to building community through the shared love of football. “Guinness has always been about bringing people together, and football is the perfect medium for this. The EPL has a unique ability to unite people from different cultures and backgrounds, which aligns perfectly with our brand’s values,” Mutamuliza said.
She added, “We are incredibly excited about this initiative. We’re not stopping in Kampala; we will be taking the Guinness Match Day experience across the country.”
“Prepare for the ultimate viewing experiences, expert commentary, and unforgettable football moments. Join us as we celebrate the beautiful game with the launch of ‘Guinness Match Day’ and experience football like never before!”
Guinness has long been a supporter of football in Uganda, sponsoring the Old Boys Leagues of several traditional schools to promote camaraderie, networking, and community spirit.
The brand also champions inclusivity by collaborating with the Federation of Uganda Football Associations (FUFA) to celebrate and support women who are making strides in the traditionally male-dominated sport.
In addition to the major regional events, Guinness plans to bring the Match Day experience even closer to fans through activations in bars across the country, where most fans watch EPL games.
These activations will offer fans the chance to win prizes, including customized Guinness merchandise, drinks, and more.
The launch event is open to all football fans across the country, making it a must-attend occasion for anyone passionate about the European game.
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